About Us

Inspired by Nature. Rooted in Britain. Made for Pets Who Deserve Better.

Welcome to THE WILD AND FREE CO., a British-born brand dedicated to bringing pets closer to the instinctive, natural goodness of the wild. We believe that our dogs and cats deserve treats that honour their ancestry — pure, simple, responsibly sourced and free from unnecessary additives.

Our mission is simple:
To provide naturally nutritious, ethically sourced, and environmentally conscious pet products, all proudly sourced from here in the UK.

Our Values

🇬🇧 Proudly British Sourced

We work closely with trusted British suppliers, farmers, and sustainable producers to ensure every product we offer reflects the very best of our countryside. From naturally shed red deer antlers to free-range meats and wild-harvested fish skins, our ingredients come from responsible sources across the UK.

🌿 Natural, Single-Ingredient & Free Range

We champion simplicity.
No fillers, no grains, no artificial flavours — ever.
Our treats are air-dried, minimally processed and as close to nature as possible, making them perfect for raw-fed pets, allergy-sensitive dogs and owners who care about what goes into their pets’ diets.

🦌 Ethically & Sustainably Collected

Our red deer antlers are 100% naturally shed, meaning no animals are harmed, and no intervention is ever used. We prioritise welfare, traceability, and sustainable land management.

♻️ Plastic-Free Packaging

We are committed to reducing our environmental impact. All THE WILD AND FREE CO. products come in eco-friendly, recyclable, plastic-free packaging — because loving pets shouldn’t come at the cost of the planet.

Where It All Started

THE WILD AND FREE CO. was born from a passion for the outdoors and a desire to create a better standard for pet products. After seeing the amount of overly processed, imported, plastic-wrapped treats on the market, we set out to create a brand that celebrates:

• British sourcing
• Ethical harvesting
• Artisan processing
• Natural nutrition
• Minimal environmental impact

Our goal?
To give pet owners a trustworthy alternative — one that’s healthier for pets and kinder to the environment.

What Makes Us Different

• 100% Natural & Single Ingredient
• British free-range & wild-harvested sourcing
• Zero plastic packaging
• Premium quality with ethical traceability
• Long-lasting, raw-diet friendly treats
• A genuine passion for sustainability and animal welfare

We’re not here to be the biggest brand — just the most honest, natural and sustainable one.

Welcome to the Wild Side

If you believe pets deserve real, natural nourishment and a little taste of the wild, you’re in the right place.
Join us on our mission to raise the standards of pet nutrition — the natural way.

THE WILD AND FREE CO.
Natural. British. Ethical. Wild at heart.